Gil'ead

Large Town on the Isenstar lake in Alagaesia

Culture
Lots of half elves and less humanoid species looking for more civilized life than the more rural communities farther north.

The Old Lord’s Watch
A group of retired combatants that protect a small village from evil threats. They put up the disguise of an old man/woman, but they haven’t forgotten their training. Five of them total, who have settled in this village.

Row after Row
A store specializing in boats, specifically, boats that use rowing to move.

Binxes potions
potion store run by the Sanderson sisters from hocus pocus. Don’t let kids near this place they have an unfortunate habit of disappearing. (Ideally we visit this store with kiki in tow)

Murray’s Theatrics:
The half-elf Murray retired from the life of a wandering bard eight years ago, but still loves the trade dearly. His shop (which is really just the anteroom to his house) stocks sheet music and scripts for the lutist looking to expand her repertoire, or the troupe seeking to get ahead of the new fashion in comedies. The texts cost next to nothing – Murray remembers what it’s like to travel on a performer’s income. The real money comes from his younger brother, Astor, whose potions create audience-dazzling special effects.

Ghost Face Killers
A Tiefling with a lisp sells silvered weapons and blessed ammunition, which deals radiant damage to undead creatures.

Bubelah's Guide
A wood elf ranger/forager, who is vaguely jewish and looks a little down on everyone that hires her, that sells natural remedies to commoners. For the keen-eyed spellcaster they may have some quality natural spell components. They can also guide adventurers through difficult natural terrain and may even have seen some caves or ruins in their gathering that they didn’t feel equipped to explore on their own, and would be willing to show the party there for a cut.